Recognising remarkable resilience: Resetting manufacturing operations saves Tasmania’s Novaris

Recognising remarkable resilience: Resetting manufacturing operations saves Tasmania’s Novaris

Family-owned Novaris, Tasmania’s electrical componentry manufacturer, had to quickly re-evaluate its operations and innovate after COVID-19 significantly impacted access to suppliers and manufacturing. Established in 1995, Novaris provides custom designed products to prevent equipment damage caused by direct lightning strikes, surges and other electrical disturbances on power and data signalling lines.

Novaris also provides signal protection for control systems, rail applications, data networks and communication facilities across its two manufacturing facilities in Australia and Malaysia. Diane Tompson, Novaris Managing Director and joint founder with husband Phillip, said she sensed trouble and began to worry in early January, after unexpected supply issues started to occur.
“All our Chinese suppliers of specialised componentry such as printed circuit boards, capacitors, resistors used in the assembly of products in Australia were unable to be shipped – production just ground to a halt,” said Ms Tompson.
“Our fears and concerns were heightened in February, when the Malaysian Government shut down the country and with less than 12 hours’ notice, we were forced to halt production at our factory.
“Employers were told to pay their staff for the entire time workers were at home and unable to work. Our sales manager based in Malaysia returned home to Singapore before the deadline prevented him from entering the country.
“We had no time to ship partially constructed products back to Australia to finish projects for our clients across Asia-Pacific, Europe, Africa and the Middle East. “Added to this, work orders didn’t stop coming in. Demand for products became far greater than we expected. “Requests to supply small signal lines used in switch boards by board builders were also coming in, but we didn’t produce them in Tasmania,” said Ms Tompson.
In Australia, having access to specialist parts was also critical given the array of clients Novaris services such as Queensland Rail and Victoria Rail. The company also manages the rail infrastructure in the Pilbara, Western Australia owned by BHP and Rio Tinto.
Looking for solutions, Novaris made numerous applications to the Malaysian Government asking for special permits to re-open as an essential services company but all were knocked back – until DFAT Kuala Lumpur stepped in. “DFAT KL and the consulate staff were fabulous. After we contacted them for help, DFAT told us to re-apply. After we re-applied, we were advised later that same day permits would be issued. The irony was the staff member who helped us get the permit was originally from Tassie too,” said Ms Tompson.
“Our staff who come from mostly small villages, were elated to be back working and earning an income and we were too. The closure had placed significant financial strain on our resources and we were worried we’d run out of funds,” said Ms Tompson.
Philip Tompson, joint founder and Director of R&D, said through DFAT’s assistance they were allowed to get nine of their 40 workers back into the factory to arrange shipment of stock needed to finish projects in Australia. “Our first priority was ensuring our staff would be safe. We then immediately made all senior staff work from home and salespeople used Zoom and the phone to connect with our distributors and partners; as travel was no longer a luxury we could afford,” said Mr Tompson.
“The greatest change was making our Australian factory more flexible in its manufacturing abilities. We went from a company with clearly defined parameters of small product manufactured in Malaysia and larger devices in Australia, to completely different products being produced in Australia,” he added.
The Hobart-based factory had focused on research and development, factory testing and large manufacturing and had limitations to produce specific and small products which led to the expansion into Malaysia in 2003.

How to set your business up for export success: An effective strategy

How to set your business up for export success: An effective strategy

If you have plans to expand internationally, it is important to ensure that you are set up for success. An effective export strategy is key for every business considering going global. Whether you’re already exporting your products or services, part of an export-related supply chain, looking to expand overseas, or a business in emerging and frontier markets.

There are five key steps that Export Finance Australia has identified as key when setting up your business to export:

1. Develop a robust export strategy, and stick to it.
2. Consider the positioning of your product or service in a new market.
3. Build an experienced and flexible team.
4. Identify strong local partners.
5. Test, test, and test again.

Shaping your export strategy

If sharing your products or services with the world is part of your business vision, then your export strategy should form an integral part of your business plan.

While your strategy doesn’t need to be complicated, it should be comprehensive. At a minimum, your strategy should cover the following:

 Target market
Identify and explore the country or countries that you will target and assess the size of the market.
• Regulatory requirements
Be sure you are aware of and understand the government standards that you will need to adhere to.
• Financial resources
Assess what capital you require for growth overseas, including costs and expenses.
• Market positioning
Identify which market segment your product or service will be positioned in within each country.
• Staff
Consider the size of your current team and how much you project that headcount will need to grow.
• Competitors
Have a solid understanding of who your competitors are in each country, including their strengths and weaknesses.
• Product
Assess and highlight whether your product needs to be adapted for each new market.
• Distribution strategy
Outline how you will distribute your product or service. How will you service your customers?
• Domestic business overview
Highlight the current status of your domestic business.

Managing your finances to make more possible

Your financial status is a fundamental factor in achieving export success.

Regardless of the sector you operate within, it is likely you may require help with finance to support your international growth journey. It is important to understand the different finance solutions available for you.

Having your export strategy in place will be a useful tool in identifying what financial help you may need.

Whether it is to support expansion overseas, fulfilling international orders or to accommodate fast growth due to international opportunities, if your bank is unable to help, it is important to understand where you can acquire alternative sources of finance if needed.

Export Finance Australia, could provide a range of finance options, including unsecured and direct loans, bonds to secure export-related projects, and guarantees to secure bank finance.

If you would like information on whether exporting is right for your business, insights on entering a new market, or steps on how to manage export risks, you can access Export Finance Australia’s free resources here.

Support for you to take on the world

 

If you would like to find out more about Export Finance Australia’s solutions, get in touch by calling 1800 093 724 or visit exportfinance.gov.au.

India: Emerging Opportunities for NSW Exporters amid COVID-19

India: Emerging Opportunities for NSW Exporters amid COVID-19

India is one of the world’s fastest growing economies, with a population of more than 1.3 billion and an expanding middle class. A ‘top 5’ economy undergoing ambitious reforms, it is an attractive market for Australian exporters.

Despite the economic impact of COVID-19 in 2020, there is strong and growing demand for Australian goods and services. A fast-growing middle class, rapid urbanisation and a stable, reformist government underpins this demand.

Join the Export Council of Australia, Department of Foreign Affairs and Trade and economic and private sector experts to hear why you should be considering India, and get insights on getting into market.
In our free webinar, we will discuss the India-Australia commercial proposition, market entry and the support available to NSW businesses looking to expand into India.
We will also speak to three experienced exporters, who will walk you through ‘how they did it’, as they share their successes and pitfalls exporting to India.
Speakers:
  • Dianne Tipping, Chair, Export Council of Australia
  • Barry O’Farrell, Australian High Commissioner to India, former Premier of NSW
  • Peter Varghese, Chancellor of the University of Queensland, former Secretary of the Department of Foreign Affairs and Trade, author of the India Economic Strategy
  • Anil Wadhwa, former Secretary (East) Ministry of External Affairs, lead author of the Confederation of Indian Industry’s Australia Economic Strategy
  • Jai Patel, Head of India Business Practice, KPMG
  • Leon Skaliotis, General Manager, Flavourtech
  • Tim Regan, Chief Operating Officer, The George Institute for Global Health
  • Margaret Faux, Solicitor, Founder & CEO, Synapse Medical
  • Kylie Bell, Executive Director – Trade, Investment NSW