Will the transparency in the digital marketplace be a major disruptor to your business?
The digital marketplace has taken one giant leap forward in recent months, and this is going to have severe implications for supply chains and sales channels. A new level of transparency and touchpoints will be required by the customer here and overseas, which has the potential to be a significant disruptor to your business.
One of the key objectives being discussed today for companies in the new normal is their ability to redesign supply chains and sale channels that will enable them to ‘rapidly reconfigure’ these in times of significant disruption. This is required right now for your business online, and here is why.
Firstly, the pricing model has just become a whole lot more complicated, and it’s not just about the move from bricks and mortar. Consumers shopping online have a certain expectation about price, and if you are a legacy business that has not redesigned your business platform here or in your export markets, your cost base and messaging will not work online.
National Skills Development Manager, Export Council of Australia