Good Strategy begins with assessing your Business’s Capability & Capacity
2021 has begun with a flurry of activity as we all continue to adapt to an everchanging landscape and plan strategically for an unknown future.
The shifting sands of strategy faced in 2020 will continue well into 2021.
Companies can no longer make decisions based on flight or fight responses, and everyone needs to assess their business’s capabilities and capacities before we can begin to build good strategy. A core focus for the ECA in 2021 across our training and support programs will be helping businesses develop good strategy to succeed in the unpredictable arena of international trade.
Next, look inward at your capabilities and how they have been stretched. We have seen new structures employed across a wide range of industries and the development of new expectations across workforces. Many businesses have become much flatter in decision making as they have adapted to the necessity of becoming more agile in decision making.
Where does your business rate on efficiency and speed of communication that is required for making strategic decisions? How are your teams placed and what is their attitude that they have returned with for 2021? The culture of your business has never been more important.
Businesses can no longer rely on old cultural structures; they must be cultures of accountability and learning in order to succeed. It is a business’s responsibility to rebuild staff capabilities to propel them towards the overall corporate objectives. With the world still changing, it’s time to realign.