Awareness about the value in protecting intellectual property assets low among Australian exporters
Considering protecting intellectual property (IP) assets before you enter new markets can strengthen your business’ competitive advantage and significantly reduce the risk of IP breaches.
To better understand the risks that business’ face, we reached out to Australian exporters about their experience with enforcing their brands, inventions, and designs in Asia. 125 survey responses and 16 case studies from Australians operating in or trading with South East Asian countries and China showed 48 per cent did not engage with government services to access information on IP. We also found most exporters surveyed did not register their IP before going overseas.
Where to from here?
We are working with export assistance services to help potential exporters consider and make choices about their IP early as part of their business development and commercial strategy.
Are you interested in collaborating to get IP messages to exporters? Reach IP Australia at firstname.lastname@example.org.
Having trouble finding the right help? Contact IP Australia.