ECA Featured Member: Smart Mango
In this context of globalisation and fierce competition, consumers are exposed to so many choices from all over the world. The best exporters want to better understand their target market and apply specific marketing in order to succeed overseas.
“Having a good product with a decent budget and being able to speak English does not suffice to sell globally.”, says Doris Dunnon, the founder of Smart Mango.
Smart mango was founded in 2013 in Sydney, Australia with the mission to change the typical approach to export. Doris Dunon, the founder had identified an unmet need, to apply marketing to export.
To find more about Smart Mango, visit their website: http://www.smartmango.com.au