Traceability in Global Trade – A Roundtable Discussion
INVITATION TO TRACEABILITY ROUNDTABLE DISCUSSION
FROM PRODUCER TO CONSUMER: UNDERSTANDING THE JOURNEY OF YOUR PRODUCT
The Export Council of Australia wishes to invite you to a roundtable discussion on traceability
Date: Wednesday, 3 December 2025
Time: 8.45 AM – 4.00 PM
Location: Novotel Kuala Lumpur City Centre, 2, Jalan Kia Peng, Kuala Lumpur, Malaysia
What is traceability?
Traceability is the ability to track the origin, journey, and attributes of a product or service across the supply chain. It involves documenting and verifying how something is made, moved, and marketed — from raw materials to final delivery — using systems that promote transparency, accountability, and trust.
Why discuss traceability?
Traceability is becoming a strategic priority in global trade due to rising regulatory demands, consumer expectations, and sustainability standards. Discussing it helps exporters understand how foreign regulations are evolving, what technologies are available, and how traceability can be used not just for compliance, but to build resilience, unlock new markets, and tell compelling product stories.
What are the benefits of traceability to exporters?
- Market Access: Meets regulatory requirements in key export destinations such as the EU, US, and Australia.
- Brand trust: Builds credibility with buyers, investors, and consumers through verified sourcing and ethical practices.
- Risk management: Identifies vulnerabilities in the supply chain and improves responsiveness to disruptions.
- Commercial opportunity: Enables premium positioning, storytelling, and differentiation in competitive markets.
- Vocational Resilience: Equips producers and creatives with tools to sustain and grow their businesses globally.
Why attend the traceability roundtable discussion?
- This roundtable offers a timely opportunity to engage with businesses, and innovators on the evolving role of traceability in global trade. Participants will gain insights into foreign regulatory trends, hear real-world case studies from Malaysian and Australian exporters, and explore technologies shaping the future of transparent supply chains. The discussion will also address adoption challenges and highlight pathways for collaboration, investment, and workforce resilience. Whether you’re navigating compliance, building brand trust, or seeking new market opportunities, this roundtable discussion will provide practical knowledge and strategic connections.
Who Will Attend the Roundtable Discussion?
- The roundtable will bring together a diverse group of stakeholders, including:
- Australian and Malaysian SMEs across the supply chain
- Technology providers and traceability solution experts
- Representatives from chambers of commerce, and industry associations
This mix of voices ensures a dynamic, cross-sector dialogue grounded in practical experience and shared interests.
Agenda
|
Time |
Description |
|
8.45am-9.00am |
Arrival and Registration |
|
9.00am-9.15am |
Welcome Address 1 Representative from Malaysia |
|
9.15am-9.30am |
Welcome Address 2 Representative from Australia |
|
9.30am-10.00am |
Opening Presentation: Context and Objectives |
|
10.00am-10.45am |
Session 1: Drivers of Traceability Moderated discussion |
|
10.45am-11.00am |
Morning Tea Break |
|
11.00am-12.30pm |
Session 2: Private Sector Effort and Innovations Moderated discussion |
|
12.30pm-2.00pm |
Networking Lunch Informal networking with participants and invited stakeholders |
|
2.00pm-3.00pm |
Session 3: Traceability Technologies and Adoption Challenges Discussion on barriers to adoption, including cost, interoperability, and SME readiness Panel with tech providers and industry users |
|
3.00pm-3.45pm |
Session 4: Collaboration and Next Steps |
|
3.45pm-4.00pm |
Closing Remarks |