Selling your Goods through e-Commerce in China Event in Sydney
Today’s session with NSW exporters highlighted that when it comes to e-commerce opportunities in China, success doesn’t happen overnight. You need a robust strategy from the beginning, along with commitment and flexibility, and the right market intelligence.
Key takeaways from the insightful discussion with our CEO Arnold Jorge, Sara Cheng of China and Beyond, and Duo (Doris) Yang of WorldFirst included:
- The majority of imported goods sold in China are through online channels.
- Chinese consumers are drawn to goods with proven benefits and unique features (you may be surprised by what is considered unique about your product – a market expert can help you assess).
- Choose the right e-commerce channels and communicate your official accounts so that consumers know where they can buy your products.
- It is essential to register your trademark, logo, and create a brand name in Chinese that resonates with your offering.
- Check that your product packaging, brand messaging and sizing is appropriate for the market.
- Allow time to ensure you meet regulatory regulations – product registration may vary depending on your product type.
- There are a range of Chinese consumer behaviours such as leveraging technology for purchasing e.g. AI-led decision making, and buying trial size products before committing to full sized products.
- There are regular key promotional periods in China, so your marketing will need to be tailored for annual events and promotions.
- Consumers are savvy when it comes to pricing, so make sure that your online price in China is reasonably comparable to your domestic pricing.
- Be patient, ready to adapt and commit to a long-term strategy.