Are you looking to grow your business through exports?

If so, you need to be export ready. You must have a product or service to sell that offers something unique in the global market-place. You must have the commitment, resources, knowledge and expertise to take on a highly competitive environment. You must understand the business regulations and culture of the country you are seeking to enter. And of course you need to find the right partners and buyers in that market.

What will you gain from the Export Ready Training?

As part of the 2-day in-person training, you will gain practical knowledge about the fundamentals of selling your goods or services in overseas markets. Topics include international marketing, protecting your intellectual property, trade finance and logistics. You will also learn how to think innovatively with alternative business models and how to deliver an effective business pitch. With industry experts as guest speakers, you will get up-to-date information on practices and services. The course will introduce you to a supportive ecosystem.

Who will conduct this training?

It will be delivered by the Export Council of Australia and industry experts. The Export Council of Australia is a not-for-profit, member-driven organisation. Its role is to support Australian entrepreneurs and firms in their international business efforts, including through training, creating ecosystems, and advocating their interests. The ECA has an extensive network of members and strategic partners in Australia and overseas. It is experienced in delivering training for governments at all levels and the private sector.

Training Program

Export Ready Training Day I:

8.30-9.00am Registrations open
9.00-9.15am Opening remarks
9.15-10.00am Session 1: Understanding the export journey
10.00-10.45am Session 2: Selecting an export market
10.45-11.00am Morning Tea
11.00-11.45am Session 3: Considering innovative business models
11.45am-12.30pm Session 4: Marketing, branding and establishing an online presence
12.30-1.15pm Lunch
1.15-2.00pm Session 5: Protecting your Intellectual Property
2.00-2.45pm Session 6: Navigating logistics and global supply chain challenges
2.45-3.00pm Afternoon Tea
3.00-3.45pm Session 7: Creating a strong pitch
3.45-4.30pm Session 8: Preparing and practicing your pitch


Export Ready Training Day II:

8.30-9.00am Doors open
9.00-9.15am Opening remarks
9.15-10.00am Session 9: Exporting services and their implications
10.00-10.45am Session 10: Financing your exports and methods of payment
10.45-11.00am Morning Tea
11.00-11.45am Session 11: Setting the right price
11.45am-12.30pm Session 12: Mastering different cultures in doing business
12.30-1.15pm Lunch
1.15-2.30pm Session 13: Delivering your pitch
2.30-4.00pm Closing Ceremony & Networking

Locations and Dates

Redland Coast: 6-7 October 2022 (registrations closed)

Hobart: 14-15 November 2022

Sydney: 22-23 November 2022

Perth: 1-2 December 2022

If you are interested in attending one of these sessions, please send an email to stefanieharter@export.org.au.


Export Council of Australia

For over 60 years, the Export Council of Australia (ECA) has been working with businesses to build their skills and know-how to harness global opportunities.  Find out more about the ECA here.

Arnold Jorge

Chief Executive Officer, Export Council of Australia

Arnold is a former senior trade official, diplomat and consultant with over 20 years of experience in international trade, aid, entrepreneurship and marketing.

Arnold has led training programs, including for the Australian Passport Office and for APEC. He is focused on delivering meaningful results for clients through collaboration, data-informed decision-making, and innovation.


Stefanie Harter

National Training Manager, Export Council of Australia

Stefanie has developed content and interactive training offerings for key Australian businesses, industry bodies, and governments.

Over the past two years, Stefanie has managed trainings for both the public and private sector, having worked closely with the NSW Government, Trade and Investment Queensland, Export Finance of Australia, Austrade, and hundreds of Australian exporters.

Export Ready Training